Veronica Montgomery, Julie Morgan, Andreia Trigo
Abstract
In this chapter we explore the many forms of virtual communications that fertility clinics may adopt to communicate with infertility patients. The purpose of this chapter is to provide guidance for clinics on best practice to ensure transparency for patients enabling them to make good, safe choices when choosing their treatment provider. We examine the information patients are seeking and how that information should be displayed. By employing best practice for online communications, fertility clinics can demonstrate accountability and credibility, which is beneficial to patients.