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Certification and awards

Certification is a process by which an authorized body evaluates and recognizes either an individual or an organization as meeting pre-determined requirements or criteria.

The European Fertility Society will offer certification to fertility clinics based on standards developed by the Society’s Patient Care Guidance Development Group approved by the Scientific Committee. The scope of the certification program is to assure the best possible patient care and experience for patients and relatives before, during and after receiving treatment and respective guidance of all clinic staff including but not limited to nurses, midwives, IVF coordinators, and patient care colleagues.

The Certification Committee will oversee the certification process, will review and validate the auditors’ final report and will make the final certification award decision.


The European Fertility Society promotes patient care good practice and stimulate development and competition among fertility clinics worldwide. Choosing an IVF Clinic by patients significantly influences their fertility journey experience during entire treatment. The IVF AWARD celebrates outstanding achievement in the patient care, help and support, creativity and communication in the fertility worldwide.


The IVF AWARD Jury researches, analyses, selects and awards fertility clinics within six independent categories such as:

  1. Best patient care & support.
  2. Outstanding patient experience during the IVF treatment.
  3. Transparency and collection of treatment outcomes.
  4. Best marketing initiative.
  5. Best IVF clinic website.
  6. Best fertility blog.


The entries are judged by an independent panel of experts who are representatives of all areas of the reproductive medicine field. Members of this panel are chosen on the basis of their knowledge, expertise and long-term practice in dealing with fertility clinics and their patients. They independently inspect each submitted entry and rate them based on their respective judging criteria – at the same time making sure that all the procedures in the judging process align with the Awards’ values of clarity and transparency. The award winners are chosen on the basis of judges’ combined ratings.


The entries are judged by an independent panel, including the following expert

Fertility Coach, author of IVF Positivity Planner

Senior Accredited Fertility Counsellor, CEO of the NFS, Manager to Louise Brown (The Worlds First IVF Baby)

IVF & Fertility Coach, also “Author of the Book The IVF Planner”

CEO of NFS and BACP Reg. MBACP (Accred) Counsellor Supervisor

Managing Director, International Fertility Company

Independent Fertility Nurse Consultant

Redia Ltd. IVF Travel

Founder of Neoteric

GCR Clinic Ambassador, Global Clinic Rating

Host and founder of The Fertility Podcast

Clinical Psychologist

Founder of The Dovecote: Childless Support Organisation

Founder & Director of Nurture Honest Fertility, Clinical Embryologist & IVF Lab Director

Multi-awarded nurse consultant, author and TEDx speaker

Molecular Biologist, Author and Founder of “Paleo-Mama” Fertility Coaching

Founder of YourFertilityHub.com, Award-Winning International Fertility Coach