1. The value of care
Karin Hammarberg, Andrew Coutts, Mandy Rodrigues Abstract Patient-centred care is respectful of and responsive to the preferences, needs and values

Karin Hammarberg, Andrew Coutts, Mandy Rodrigues Abstract Patient-centred care is respectful of and responsive to the preferences, needs and values
Patient-centred care is a complex and constantly evolving concept. It is highly subjective and measurement thereof has been fiercely debated
When applied systematically, patient-centred care offers significant benefits to patients, staff and the clinic. Benefits for patients There is strong
Sources of information accessed by patients before seeking fertility care Even before visiting a fertility clinic, patients have often researched
Ana Oliveira Pereira, Bola Grace, Sandra Greenbank Introduction In this chapter we focus on the importance of knowledge and prevention.
Personal beliefs and cultural practices are central to our patients’ lives. Fertility staff also have their own personal values that
In a general context, fertility awareness incorporates information on fertility and human reproduction, such as the menstrual cycle, timing and
Although the biological contribution of both men and women is necessary, fertility discussions disproportionately focus on women and infertility is
Various lifestyle-related factors such as obesity, smoking, substance abuse and heavy alcohol consumption are known to have a negative impact
Sarah Banks, Mandy Rodrigues, Stephanie Toulemonde, Olivia Montuschi Abstract Emotional support for patients has become increasingly important in recent years,
Introduction Research has shown that women struggling with infertility experience the same level of depression as women with Cancer, HIV
‘For women at the end of their fertility journey, deciding when to stop treatment is incredibly difficult. It is important
Section 3.1 showed the huge emotional trauma caused by infertility and why providing a high level of emotional support at
Introduction Within the multidisciplinary fertility clinic team, there is a need to train all staff in communication skills in order
Introduction A growing number of patients travel abroad to undergo fertility treatments – a worldwide phenomenon called Cross-Border Reproductive Care
Introduction This section puts the case that donor conception is significantly different from fertility procedures undertaken with a couple or
Veronica Montgomery, Julie Morgan, Andreia Trigo Abstract In this chapter we explore the many forms of virtual communications that fertility
Introduction There are a number of ways in which fertility clinics can communicate with their patients online. It is worth
Introduction Prior to 2020, the fertility industry had been slow to embrace telehealth and other technologies. Unlike our more agile
Introduction Several studies report that most people are misinformed about reproductive health (1-6) and the age-related fertility decline, and that
Andreia Trigo, Dimitris Kavakas, Karenna Woods, Bola Grace Abstract It has been over 40 years since the birth of the
The digitalisation of communication offers clinics innovative ways of communicating and supporting patients. Indeed, some progress has been made by
Telehealth for patients Like much of healthcare, telehealth replaces medical appointments when and where possible, reducing costs and creating greater
Introduction ‘Big data’ analytics solutions are key to what the future has in store for ART professionals. These solutions are
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